Design Challenge

Wellnest

Job Application Challenge: A/B testing & analysis of the user journey. "Wellnest: A spa all to yourselves" offers private spa and sauna rooms with individual wellness experiences.

Design Challenge

Wellnest

Job Application Challenge: A/B testing & analysis of the user journey. "Wellnest: A spa all to yourselves" offers private spa and sauna rooms with individual wellness experiences.

Design Challenge

Wellnest

Job Application Challenge: A/B testing & analysis of the user journey. "Wellnest: A spa all to yourselves" offers private spa and sauna rooms with individual wellness experiences.

Solution

Hypothesis 1:

Changing the order of the booking pattern as follows could increase the booking completion rate by minimizing frustration and confusion.

Hypothesis 2:

Changing the tooltip of the booking pattern as follows could favor upselling, as the corresponding information is given in a more prominent position.

Hypothesis 3:

The product “Textilien” (textiles) will be purchased more frequently if it is given a separate landing page after the product overview in the booking process.

Luca Lenssen – Branding & Webdesign

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Luca Lenssen © 2025

Luca Lenssen

Upgrade your web presence now

Luca Lenssen © 2025

Luca Lenssen – Branding & Webdesign

Upgrade your web presence now

Luca Lenssen © 2025

Luca Lenssen – Branding & Webdesign

Upgrade your web presence now

Luca Lenssen © 2025