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Design Challenge

Gorilla Heat

Job Application Challenge: A/B and Painted Door Testing. The agency conducts strategic product and service optimization through comparative testing methodologies.

Design Challenge

Gorilla Heat

Job Application Challenge: A/B and Painted Door Testing. The agency conducts strategic product and service optimization through comparative testing methodologies.

Design Challenge

Gorilla Heat

Job Application Challenge: A/B and Painted Door Testing. The agency conducts strategic product and service optimization through comparative testing methodologies.

Briefing

Challenge: A client wants to test 3 different price points (€10,99; €12,99; €14,99) for a new product. The product is a heating foam that allows consumers to apply it on their muscles for relaxation. Normally, this would lead to 3 landing page variants, each of them being exactly the same. Except that the price on each page would be different. For this case here we reduce it to only one page, for simplicity reasons.

Tasks: Designing the landing page

After an initial meeting with the client in which we received initial input (rendering and bullet points on the product characteristics) which serve as the basis for creating the landing page and corresponding Meta (Facebook/Instagram) ads. The landing page should convey consumers

1. that the product is already available (this means it should look very realistic)

2. the clear benefits of the product

3. a clear design language that is aligned in copywriting (i.e. texts) and design assets.

Solution

Developed a brand design and landing page from a single product image. Used a strong font and generated brand wording to match the product's identity. Enhanced the final result by using state-of-the-art AI text-to-image generators for the images seen below.