Challenge
A well-established technology company specializing in LED installations and media solutions required a comprehensive brand overhaul to better reflect its market position. The existing visual communication lacked coherence and failed to effectively showcase the company's innovative solutions and technical expertise. The primary challenge lay in developing a modern digital strategy and website redesign while managing multiple stakeholder interests and maintaining ongoing project documentation.
Process
The project launched with extensive stakeholder research to understand the brand's core values and future aspirations. Multiple internal meetings and presentations were organized and conducted to gather comprehensive insights from key stakeholders. Art direction focused on creating a cohesive visual language that would showcase the company's technical expertise while remaining accessible to potential clients. The strategy involved managing multiple video documentation projects with external videographers, carefully balancing budget constraints and timelines. Resource optimization became a key focus, particularly after identifying issues with the agency tasked with the website redesign, leading to the strategic decision to terminate this underperforming relationship and take creative control in-house.
Solution
A comprehensive brand redesign strategy was developed, emphasizing the company's technical expertise and innovative solutions through refined visual communication. The creative vision established a modern look and feel, though still in draft stage, spanning different touchpoints of the brand experience. The design concept featured a modernized logo, refreshed color scheme, and introduced dynamic graphical elements that could be seamlessly integrated with various images and video content. These playful yet professional design elements were crafted to create visual interest while maintaining the brand's technical credibility across all media formats.
