Experience
Bringing a diverse skill set in art direction and UI design, I blend an entrepreneurial mindset with in-house design expertise to create impactful and innovative solutions.
Freelance
Leveraging 10+ years of freelance design experience. My approach seamlessly converts complex requirements into targeted visual solutions, demonstrating adaptability across multiple industries.
Tennagels
Navigated complex organizational dynamics as this position had been vacant for 2 years. Established relationships with design service providers and rebuilt communication with clients. Despite communication challenges within the company, I upheld professional integrity and effective cross-departmental coordination.
Initiated comprehensive website redesign with a vision for a cleaner, more contemporary design language. Conducted in-depth stakeholder research to develop a modern, streamlined digital strategy that would elevate the brand's visual communication.
Facilitated multiple video documentation projects for Tennagels' installations, successfully managing budget constraints and timelines.
The final website design differs significantly from my original concept and creative direction. I left the organization before the project's implementation due to professional differences.
Idee.Vision
Developed comprehensive visual identity for a business consultant, translating abstract concepts into compelling brand assets. Collaborated closely to create designs that enhanced brand engagement.
Lautbrecher
Co-founded a concrete hi-fi speaker venture, exercising comprehensive art direction across brand identity and visual storytelling. Developed and managed the web shop, while crafting compelling social media content through professional photography and videography. My entrepreneurial approach transformed a niche product concept into a visually cohesive brand experience, leveraging design skills to communicate the unique aesthetic of our concrete speakers.
VeggieWorld
Wrong? Liquids
Developed a brand identity for an emerging vape liquid startup. Working within a two-person design team, we crafted visual strategies that successfully positioned the product in Berlin's local market and to online retail platforms.
Education
Design-driven creative with a strategic academic foundation, blending visual communication expertise and entrepreneurial spirit through comprehensive training and interdisciplinary experience.
UI Design Certificate
Completed intensive UI Design Certificate, gaining advanced digital design competencies. Mastered user research, wireframing, and interaction design, creating intuitive digital experiences that balance aesthetic sophistication with functional clarity.
Extracurricular
Founding member of a collaborative campus workspace that encouraged cross-disciplinary creative exchange. Established an innovative infrastructure providing students with opportunities to develop professional and creative skills.
Bachelor Degree Visual Communication
Developed robust foundation in graphic design and branding. Cultivated a design approach that transforms conceptual ideas into compelling visual narratives, balancing aesthetic innovation with strategic communication principles.
